What would a consumption corridor for fashion look like? – Webinar on February 14th
Join us for the 6th installment in our webinar series on degrowth.
What would a consumption corridor for fashion look like?
Why is so much of fashion un-sustainable? Bridging academic and business/practitioner knowledge, this talk will start by explaining the problem of the environmental impacts of fashion, and the existing market mechanisms and societal dynamics that promote fast fashion over more sustainable practices. The concept of consumption corridors is introduced as a way of balancing human wellbeing with ecological limits and ensuring a society that is just and sustainable. Easier said than done: Experiences from the sustainability-devoted Norwegian clothing retailer Hekne underline that sustainable fashion is not an easy path to commit to, due to a lack of consumer awareness and willingness to pay for quality products, as well as running a business in an environment with demands for extreme growth and competition. The two presenters will engage in a discussion to reflect on how broader systems would need to design and implement CCs, with citizen participation, to ensure that sustainable choices are not individual, but collective.
“When companies like Shein and Temu are thriving and showing the world how cheap a garment can be sold, it is increasingly hard to justify the real cost of making clothes” says Siglinde Lunde, co-founder of HEKNE and one of the speakers at this webinar.
Presenters: Marlyne Sahakian (Professor, Université de Genève) and Siglinde Lunde (co-founder of HEKNE retailer)
ABOUT THE WEBINAR SERIES: The Gemini Centre for Post-Growth Futures and Post Consumption Citizenship are proud to be hosting a webinar series starting in September of 2024, and leading up to the 18th conference of the International Society for Ecological Economics and the 11th International Degrowth conference in Oslo 24th to 27th of June 2025. The series will comprise of a total of 7-8 webinars where we share knowledge and discuss interesting topics related to degrowth and post consumption citizenship.
Read more about the webinar series and join our mailing list to be notified about upcoming webinars here: https://postcc.no/en/webinar