Logg på
Forside Publikasjoner Hopp over navigasjonskoblingerA tale of two trajectories: Bottom-up social software adoption in differing organizational contexts

PublikasjonStudio Apertura

 A tale of two trajectories: Bottom-up social software adoption in differing organizational contexts

 



​The inherent bottom-up nature of social software diffusion differs markedly from the adoption trajectories to which most organisational IT strategies are accustomed. Through case studies in two organisations, this paper presents insights into how adoption of emergent social software platforms may take form, and discusses the implications of two radically different approaches to manage these processes. Our findings suggest that organisations may need to cede control over parts of the IT innovation adoption process to benefit from grassroots initiatives, and rather standardise successful innovations on an ongoing basis to avoid detrimental fragmentation of media usage across organisational boundaries.
 
​​

 
 

 

KONTAKT OSS
CONTACT US

Tlf: 73 82 10 00

Phone: (+47) 73 82 10 00

Besøksadresse: Dragvoll Allé 38 B

Visiting address: Dragvoll Allé 38 B

Postadresse: 7491 Trondheim

Postal address: 7491 Trondheim

Organisasjonsnummer: 986 243 836

VAT: 986 243 836

Copyright: NTNU Samfunnsforskning